MediaSniper

• #Dynamic creatives Personalized banners for each target audience changing in accordance with its behaviour and / or preferences
• #Custom segments Creating unique and specific audience segments for particular advertiser / ad campaign / product
• #Contextual targeting Working with the context of ad space based on the analysis of page semantics. Creatives are displayed on ad platforms with previously selected keywords
• #Brand Safety Brand safety and protection of ad materials against references in the unsafe environment
• #Retargeting Personalized and customized ad strategy allowing an advertizer to display banner to users based on specific products that they have previously viewed on the advertiser's website
• #Look-alike Ad strategy allowing to target new people who are likely to be interested in goods and services of an advertiser because they are similar to his existing customers
• #Real time statictics Access to real time campaign statistics
• #CPM, CPC, CPA, CPS optimization Ad campaign optimization for reaching KPI specified by an advertiser — session cost, target action cost etc.
• #TV Sync Technology allowing synchronization digital ads simultaneously with TV events, release of own or competing video ads
• #Brand lift Evaluating the impact of advertising on the increase of brand awareness and brand loyalty

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