MediaSniper

Since 2013

Programmatic
powerhouse

Automated media buying system
that can be optimized
for reaching specified KPI in real time

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#Dynamic creatives Personalized banners for each target audience changing in accordance with its behaviour and / or preferences
#Custom segments Creating unique and specific audience segments for particular advertiser / ad campaign / product
#Contextual targeting Working with the context of ad space based on the analysis of page semantics. Creatives are displayed on ad platforms with previously selected keywords
#Brand Safety Brand safety and protection of ad materials against references in the unsafe environment
#Retargeting Personalized and customized ad strategy allowing an advertizer to display banner to users based on specific products that they have previously viewed on the advertiser's website
#Look-alike Ad strategy allowing to target new people who are likely to be interested in goods and services of an advertiser because they are similar to his existing customers
#Real time statictics Access to real time campaign statistics
#CPM, CPC, CPA, CPS optimization Ad campaign optimization for reaching KPI specified by an advertiser — session cost, target action cost etc.
#TV Sync Technology allowing synchronization digital ads simultaneously with TV events, release of own or competing video ads
#Brand lift Evaluating the impact of advertising on the increase of brand awareness and brand loyalty

User-friendly interface
Launching campaign in 5 min
Manual and auto ad placement optimization
Real time statistics
Learning to use ATD interface for free
24/7 technical support
A wide range of built-in metrics for an objective assessment of programmatic campaign effectiveness
Support of Blacklists vs. Whitelists of advertisers
Traffic with real visitors — filtering bots via criteria of natural activity of Internet users
Ability to export statistics on various targets and targeting dimensions